This year we’re shunning Black Friday as part of what’s becoming a global phenomenon with like-minded companies such as REI in the US and their #OptOut campaign.
Plan Bee is first and foremost a sustainability business, an eco-innovator and the driving force behind a movement to protect and preserve dwindling honeybee populations across Scotland, the UK and beyond.
By hijacking Black Friday and ‘painting the town’ Black and Yellow we’re suggesting you join us in deserting the high street and heading for the hills…or indeed the park or garden; nailing your colours (of the bees, naturally) to the mast.
Seize back the day that’s been commandeered by consumption, spending and the horror stories of mass produce at mass discounts causing mass riots.
By opting out, or opting to #beefree you have the chance to fill your boots with the longest running sale with the lowest price possible but with the biggest consequences if it ever goes out of stock – nature.
However you opt to #beefree this Friday let us know about it by tagging us.